Social & marketing

Bistroo × Instagram

Turn your Instagram profile into an ordering channel. Add an order button to your bio, Stories and posts, and let followers order directly.

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What does the Instagram integration do?

Instagram has more than 5 million active users in the Netherlands and is one of the most powerful visual channels for the restaurant industry. Attractive food photos and atmosphere shots attract new followers daily, but until now the step to an actual order was a big one.

Via Bistroo × Instagram you add a direct order link to your profile and Stories. Followers click "Order" and land seamlessly on your own Bistroo webshop. No volume-fee to external ordering services; you keep the full margin.

Order button everywhere

Order button in your Instagram profile bio
Swipe-up or sticker link in Instagram Stories
Orderable product posts via link-in-bio
No volume-fee, everything via your webshop
Orders centrally in your Bistroo dashboard

Instagram at a glance

Visual marketingStoriesBio linkReelsOrder buttonFood photographySocial commerceSwipe-upHashtag5M users NLBrand experienceEngagementUGCFollowersReach

Benefits

Why connect Bistroo to Instagram?

Powerful features that work together seamlessly to streamline your restaurant operations

Bio as order button

Place a direct order link in your Instagram bio so every profile visitor lands on your menu with one click.

Stories that convert

Use link stickers in Reels and Stories to turn atmosphere shots of dishes directly into orders on Bistroo.

Reach a new audience

Instagram brings your restaurant to new customers who don't know your webshop yet. Followers become paying guests.

Strengthen brand experience

A consistent visual story on Instagram + easy ordering via Bistroo. This is how you build a strong, recognizable brand.

Shoppable content

Tag your dishes in Instagram posts and Reels. Viewers click on an image and land directly on your Bistroo order page, without detours.

Insight into social sales

See in your Bistroo dashboard what share of your revenue comes in via Instagram. Measure what works and optimise your social strategy based on real data.

Set up in 5 steps

How to connect Instagram to Bistroo

Make sure you have a business Instagram account and link it to your Facebook business page.

Go to Bistroo Merchant Portal → Integrations → Instagram.

Add the order button to your Instagram profile via the settings.

Test the link from the app and create your first orderable Story.

Frequently asked questions

Do I need a business Instagram account?

Yes. A business or creator account is required. You can set this up for free via Settings → Account → Switch to professional account in the Instagram app.

Can I also drive orders via Instagram Stories?

Yes. Via a link sticker in your Stories you direct viewers straight to your Bistroo webshop. This way atmosphere shots and promotions are converted directly into orders.

Are orders synchronized with my Bistroo webshop?

Customers always order via your Bistroo webshop, regardless of whether they come via Instagram or directly. All orders are therefore visible in the same dashboard.

How do I create an orderable post?

Create an attractive photo or video of a dish, add a link sticker with the URL of your Bistroo webshop and share as a Story or post. Customers can click directly through to your webshop.

What if I change my Instagram handle?

If you change your username, the connection remains active as long as your account ID is the same. Should any issues arise, you can easily restore the connection in the Bistroo Merchant Portal.